Federal and state laws protect consumers from false or deceptive advertising. Consumers are protected from corporations that make false, misleading, or deceptive claims about a product regarding its price, quality, ingredients, purpose or effectiveness. False advertising can involve statements that are false or those that are misleading because they do not mention important facts about the product. Deceptive advertisements can harm consumers by inducing them to spend money on a product or service or by exposing them to the risk of injury through false claims about health or safety.
False and misleading advertising can harm both consumers and competing businesses. The financial losses by a consumer due to the false or misleading advertising may be significant themselves. Often the damages to a consumer may not be large enough for an individual to stand up for their rights against a large corporation, but participation in a class action lawsuit to recover the losses of a large group of consumers is a way to stop the illegal practice while remedying the consumer class.
Consumers may be awarded a variety of remedies against any business that engages in false or misleading advertising, including monetary damages and injunctive relief ordering the businesses to correct the false representations or to include disclosure statements in their advertising. Our consumer protection attorneys represent plaintiffs in false advertising lawsuits. We have recovered significant settlements for our clients through class action lawsuits – forcing business to fix their misleading claims and compensate consumers for the damages caused by the false representations.